What is the best time on social? Whether you’re looking for the best time to post on Instagram or the best time to post on TikTok this post has ALL your answers & it’ll SURPRISE you!

TikTok's recommendation algorithm is an intricate system designed to provide users with a personalised feed of videos tailored to their interests and preferences. By analysing your interactions on the app, TikTok harnesses the power of machine learning to curate content specifically for you.

In a recent blog post, Instagram has shed light on the factors that influence the ranking of content on its platform. The social media giant aims to provide users with a better understanding of how their posts are prioritised in their followers' feeds. This article will summarise the key points from Instagram's announcement and explain the factors that determine the ranking of posts on the platform.