ICHOUME
ICHOUME
CLIENT: ICHOUME
BRAND: ICHOUME
THE BRIEF: SOCIAL UGC CONTENT
Strategic Overview/Objective
Drive brand awareness for the opening of Ichoume in Darling Harbour as part of a wider UGC/content creator collaboration project to build a path to conversion (bookings) and brand engagement.
WHAT WE DID
UGC video venue content creation
Reporting
RESULTS
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![Ichoume Venue Photo]()
DRIVING AWARENESS
Driving 7K engaged views at 50% retention
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![Ichoume food photo from Catalyst Communications]()
DRIVING ENQUIRY
We drove a 16% increase in searches across social platforms for Ichoume
