RASPBERRY REFRESH
RASPBERRY REFRESH
CLIENT: EHPLABS
BRAND: OXYSHRED
THE CONCEPT: RASPBERRY REFRESH
Strategic Overview/Objective
Generate hype (awareness) and drive conversion for Aus Retailers + international B2C pre/during/post launch of the latest limited edition OxyShred flavour, Raspberry Refresh.
WHAT WE DID
Strategic development
Creative ideation/conception
Production pre and on-set with internal creative team + influencers
Collaboration with internal performance team
Copywriting + social management
Landing page (hype and conversion) design
CAMPAIGN RESULTUTS
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EDM SIGN UP INCREASED
15,000 Sign-ups after initial month live
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SALES LIFTS
Saw an 8% sales increase month on month sales
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SOCIAL REACH
50,000 reached across social platforms during campaign period
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SOCIAL ENGAGEMENT
22,000 Social engagements across all platforms
