OKTOBERFEST ON TAP

OKTOBERFEST ON TAP

CLIENT: PACIFIC CONCEPTS (formerly Rockpool Dining Group)

BRAND: THE BAVARIAN, MUNICH BRAUHAUS & BAVARIAN BIER CAFE

THE CONCEPT: OKTOBERFEST ON TAP

Strategic Overview/Objective

Drive conversion (bookings) during the month of October for 3 brands (the Bavarian/Munich Bauhaus/Bavarian Bier Cafe) for an ongoing experience lead through dining. 

Data acquisition through the Oktoberfest Boss competition.

WHAT WE DID

  • Creative ideation/conception with creative team

  • In-venue pop placement collaboration with Marketing Dir.

  • Production for hype content launch + live streaming on day

  • Collaboration with Radio partners

  • Copywriting + social management + Paid performance

  • Web/EDM development + asset management with CD

CAMPAIGN RESULTUTS

  • EDM SIGN UP INCREASED

    Increasing the Oktober Boss database by 30,000

  • SALES LIFTS

    Saw a 20% sales increase month on month across The Bavarian, Munich Brauhaus and Bavarian Bier Cafe

  • INCREASED VENUE BOOKINGS

    Saw an increase in 8 weeks of venue bookings, filling tables til December

  • PAID MEDIA BUDGET

    $20K spend across Instagram and Facebook driving bookings in venue

Previous

EHPLABS RASPBERRY REFRESH
Next

FRATELLI FRIENDS